Press Releases



LOLA - The Year Ahead

Feb. 29, 2002

--still free in Toronto
--still Toronto's favourite art magazine
--25,000 readers and counting

** News Release **
January 30, 2002

Hi,
Catherine and Sally here at Lola magazine, wishing you all a Happy New Year. Lots has been going on in Lola-land and we'd like to let you in on a few things. Here we go ...

* We're Hiring A New Ad Rep
We are still in the negotiation stages but the deal is almost sealed. We'll fill you in on the details shortly. In the meantime Sally will be fielding all your advertising questions. sal.mckay@sympatico.ca; 416-532-5258.

* Advertising Dates For 2002
We'll be coming to you again this year with three 100-page issues packed with Toronto arts coverage and oodles of pictures. Here are some important dates to remember:

Lola 12

Ad confirmation: March 21, 2002
Art work in: March 28, 2002
Release Date: May 2002
Issue Highlights: Dozens of Contact 2002 previews

Lola 13

Ad confirmation: July 23, 2002
Art work in: July 30, 2002
Release Date: September 2002
Issue Highlights: Dozens of fall opening previews; our annual fundraising party issue!; and the issue we'll be flogging at the Toronto International Art Fair!

Lola 14

Ad confirmation: October 15, 2002
Art work in: October 28, 2002
Release Date: December 2002
Issue Highlights: 2002 Wrap-up issue

**

What Else Is Up With Lola For 2002?
Lots! Here are a few bits:
* A new and improved website will be launched with the May issue
* New market analysis. We are now working with marketing pros in order to bring you some compelling facts about our readership scope, our distribution network, and our expanding subscription base
* Big plans are also underway for Lola's launch party. Bookmark September 13, 2002 cause you won't want to miss this one.

2001 In Review:
Hey, we just wanted to let you know that 2001 wasn't exactly a sleepy-slow year for us. We accomplished a lot. Here are some of the highlights:

1. Lola's print-run rose from 8,000 to 10,000. And, we were still short changing our estimated 25,000 readers of their very own issue. (BTW: Let's not count the chickens before they hatch but it's not exactly a stretch to imagine that Lola's print-run is going to keep heading up and up in 2002, and that by 2010 we will have conquered the world.)

2. Lola was featured in the press a bunch of times, in Toronto Star, Strategy Canadian Marketing Report, NOW, Masthead, and twice in the Globe and Mail.

3. Over 800 Fuzzy Love worshippers showed up for the annual Lola fundraiser party.

4. In May 2001 Lola won Magazine of the Year Honourable Mention at the National Magazine Awards.

5. Lola received a sizable bit of grant money from Heritage Canada to help us with things like marketing. We'll also be improving our North American newsstand presence, and increasing our subscription base.

All all fer now,
Love,
Lola



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