Lola in The Media
Masthead Online www.masthead.ca
February 15, 2002
Lola hires first publisher
"Who the fuck is Sharon Salson?" Thus queried an irreverent press release announcing Sharon Salson's appointment as five-year-old Lola's first publisher this week. Salson says she's putting her 15 years of marketing and promotion experience, including related stints at Toronto Life, Telemedia and most recently the Art Gallery of Ontario, into growing the profile, readership and ad revenue of the Toronto visual arts magazine. "I really do believe that the business can grow," she says. "Lola's readers are well-educated, worldly, a good consumer target." Salson is convinced that reader profile will make for a "good news" sell to advertisers and is looking to hire an ad rep to help her out. Salson will also continue to operate her marketing/communications consulting business, Salson Communications.